day one | day two

Day OneJanuary 22, 2008 08:45 Chairpersons Opening Remarks Mike Bloxham , Director, Insight & Research,, Ball State University 09:00 OPENING KEYNOTE ADDRESS: THE PROGRESS AND POTENTIAL OF IPTV An update on the deployment and consumer response to IPTV and AT&T U-verse TV How to differentiate IPTV in a competitive market What IPTV means for the future and its impact beyond the TV screen –interactivity, wireless and broadband Amy Friedlander-Hoffman, Senior Vice President, Program, AT&T Operations 09:35 PANEL DISCUSSION: TV....BUT NOT AS WE KNOW IT How the TV business is changing: what lessons did we learn in 2007? The horizon: what we might see in 2008? Amy Friedlander-Hoffman, Senior Vice President, Program, AT&T Operations Kevin Cohen, Senior Vice President, Strateg, Turner Broadcasting Dmitry Shapiro, Founder and Chief Innovation O, Veoh Networks, Inc. 10:15 Morning Coffee 10:45 MOBILE TV CASE STUDY: MOBILE TV IN EUROPE How mobile TV is working in Europe - consumer feedback and metrics Commercializing mobile tv - advertising, pay models.. Roadblocks to be overcome, and the future of mobile in Europe Juhani Kivikangas , Vice President, Content, TeliaSonera   HDTV CASE STUDY: HDTV CHANNELS HD penetration across North America – who is watching high def? Economic models behind high def. channels Does HD advertising work? Greg Moyer, General Manager, VOOM HD Netwo, Rainbow Media   IPTV - WHO IS WATCHING ? Demographic of consumers watching IPTV How IPTV is being marketed to consumers What does this mean for the future? Daniel Daines, General Manager, ViP-TV, Dish Network   11:20 PANEL DISCUSSION: MOBILE TV – THE REALITY BEHIND THE HYPE Is mobile just another means of providing the same programming, or is it new programming? Product pricing and advertising infrastructure – how are we going to make mobile profitable? Reality check: are people on commuter trains really going to watch the news on their mobile? Richard Kanee, Director of Business Developme, CTV Digital Juhani Kivikangas , Vice President, Content, TeliaSonera Rich Reiter, Digital Media Distribution/ Ne, Bloomberg News Bin Shen, Vice President, Product Manage, Sprint Nextel   PANEL DISCUSSION: COMMERCIALIZING HDTV Penetration of HDTV Are consumers really willing to pay for HD programing? What is the value of HD advertisers? Does HD advertising have higher impact than traditional advertising? Bryan Burns, Vice President, Strategic Busi, ESPN Greg Moyer, General Manager, VOOM HD Netwo, Rainbow Media Bob Leighton, Senior Vice President, Program, Liberty Global Charles McMullin, Chief Executive Officer, Diligent Systems   11:55 INTERACTIVE WORKSHOP Creating revenue streams in the age of “Always-On” Monetizing on-demand content Plan, schedule and distribute for your consumers – via mobile, web, broadcast & iTunes Cross promote, advertise and customize content to maximize revenue opportunities Get control of contracts, distribution, scheduling and rights Track and monitor valuable media assets Russell Zack , Vice President, Product Manage, Anystream   INTERACTIVE WORKSHOP How to repurpose you TV library The value of HD - consumer trends and buying patterns How content can be repurposed to HD to cater for the changing consumer market Learn how to balance finance, production and sales requirements to get ready for the next gen sales opportunity The technology: how true HD can be achieved using the original camera negative. Track and monitor valuable media assets Charles McMullin, Chief Executive Officer, Diligent Systems   12:30 Hosted Luncheon 13:45 LEAN FORWARD, LEAN BACKWARD - THERE MUST BE A MIDDLE GROUND?!? A 360° view of peer assisted networks, online video, and the role of the PC in TV consumption Review of 2007 viewing habits and how this has evolved How mainstream media is starting to approach ad-supported video online as a revenue generating model What's next? Shelly Palmer , Managing Director, Advanced Media Ventures Group 14:20 One-to-one meetings 17:10 EMERGING MODELS OF MEASUREMENT: CHANGE THE CURRENCY – CHANGE THE GAME Will television commercial ratings really change the way advertisers value television? What will be the likely impact on advertisers’ decisions: Among television options: networks, dayparts, genres, programs, live vs. playback, form-factors, etc. Will share of media spending experience drastic shifts? Across media platforms: how television will now compare to other media? Will money flow into or out of television? What will this mean for the value of advertising? Will money flow into advertising from promotion and other marketing factors? Jim Spaeth, Founding Partner, Sequent Partners Todd Juenger, Vice President & General Manag, TiVo Scott Brown, Senior Vice President, Strateg, Nielsen Media Research Jack Wakshlag , Chief Research Officer, Turner Broadcasting Jim Kite , President, Connections Researc, MediaVest USA 17:50 Networking Drinks Reception

day one | day two

Day TwoJanuary 23, 2008 09:00 Chairpersons opening remarks and recap of day one Mike Bloxham , Director, Insight & Research,, Ball State University 09:05 KEYNOTE ADDRESS: THE IMPACT OF SOCIAL MEDIA & USER GENERATED CONTENT Blurring the lines between TV and internet TV Ziddio.com: how user generated content is blurring the lines between TV and Internet TV Who is interacting with Social Media sites? Fancast.com: a review of web based programming Commercializing user generated content Elizabeth Schimel, Senior Vice President, Enterta, Comcast Interactive Media 09:40 PANEL DISCUSSION: CREATING & SELLING STORIES FOR THE MEDIUM How are content needs are changing with emerging platforms? What types of content do consumers want to watch on mobile & the PC? What does user-generated content tell us about evolving consumer needs? Does this change the type of programming we will be producing? Jon Vlassopulos , Senior Vice President of Digit, Endemol USA Josh Krane, Senior Vice President,Interact, G4 Entertainment Hardie Tankersley, Vice President Online Content, Fox Broadcasting 10:15 Morning Coffee 10:45 ONLINE VIDEO INTERNET TV IN ACTION! Case study: Vuze Demographic of the consumers interacting with Vuze How the platform is being used Commercialization of the platform - perspectives on advertising formats Gilles BianRosa , Chief Executive Officer, Vuze   iTV & INTERACTIVE ADVERTISING INTERACTIVE PROGRAMMING: WHAT MAKES GOOD INTERACTIVE TV? What makes good interactive content? Design, development and testing Measurement: Financial and Viewer Measurement Scott Higgins, Director of Interactive Progra, Dish Network   11:20 VIDEO ON THE NET – INSIGHTS FROM NEW CONSUMER RESEARCH How consumers are using TV programs online and on new platforms Consumer recall and evaluation of online advertising How research insights impact NBC Universal’s strategy for the future Dr Horst Stipp, Senior Vice President, Strateg, NBC Universal Stephanie Fried , Director, Strategic Digital In, NBC Universal   EXPLORING WHAT IS GOING ON IN THE DIGITAL INTERACTIVE TV REALM Background to models, advertising and distribution platforms What the consumer experience might be with digital interactive TV Deployment of the technologies – what is affecting the rollout? Mitch Oscar, Executive Vice President & Dir, Carat   12:10 PANEL DISCUSSION: MONETIZING VIDEO ON THE NET Advertising formats: consumer response to re-purposed TV ads. Experimental formats that are being evaluated Will online advertising ever be as valuable as TV advertising? The end game: what is the ultimate goal of online video and where should this be taking us? Rick Mandler, Vice President, Digital Media, Disney/ ABC Media Networks Dr Horst Stipp, Senior Vice President, Strateg, NBC Universal Jan Steenkamp, Chairman, MediaZone Gilles BianRosa , Chief Executive Officer, Vuze   PANEL DISCUSSION: IS INTERACTIVE THE FUTURE OF ADVERTISING? Overcoming the pain points of iTV: technical issues, marketing strategies, and understanding in the industry Does iTV increase direct responses from consumers? Mitch Oscar, Executive Vice President & Dir, Carat Scott Higgins, Director of Interactive Progra, Dish Network Stephen Smyth, General Manager & Senior Vice, Reuters James Joyce, Executive Vice President, Busi, 2waytraffic Chris Monteferrante, Senior Director, Advanced Medi, ESPN   12:45 Networking Lunch 13:45 WHERE IS ADVERTISING GOING? The advertiser’s perspective on the future of television Mark C Jechura , Marketing Director, JP Morgan Chase 14:20 EMERGING ALTERNATIVES TO THE 30” SPOT Future ad break formats on traditional and advanced platforms How can we alter ad formats to keep viewers tuned in? Advertising on advanced platforms – what emerging models are likely to win? Joan Gillman, President, Media Sales, Time Warner Cable 14:55 PANEL DISCUSSION: FUTURE OF TV ADVERTISING Emerging methods of delivering advertising – product placement, sponsorship, blipverts.. Advertising on emerging platforms: which will prosper and which will fail? Is targeted advertising the way forward and how can this be delivered to the consumer in a way that provides two way value? How can the TV industry reduce dependency on traditional spot advertising? Will the traditional TV advertising model ever change? Barry Frey , Senior Vice President, Advance, Cablevision Mike Steib, Director of TV Ads, Google Joan Gillman, President, Media Sales, Time Warner Cable 15:25 Afternoon Coffee 15:45 THE NEW ECONOMIES OF CONTENT The creation and rights management of content The distribution of content How this is applied through the longtail in terms of size of different companies Jordan Hoffner, Head of Premium Content Partne, You Tube 16:20 CLOSING KEYNOTE ADDRESS: NAVIGATING CONTENT IN A FRAGMENTED WORLD Who are the players in the content value chain? How people are navigating content right now? Navigational style: lessons learned from the internet The impact of IPTV on linear television Kevin Cohen, Senior Vice President, Strateg, Turner Broadcasting 16:55 Close of Conference